Why are all the olympic commercials so awful? It seems to me that if you were in charge of a multinational corporation, and were going to advertise during the olympics, a 16 day blitz it would behoove you to have more than 1 or 2 different commercials. Besides that have more than 1 or 2 commercials that don't suck.
Take the Superbowl for example. Budweiser seems to advertise during the Superbowl every year, and every year they have a crapload of different adds. For eample this year they had eight different ads. For one three hour game, not over 16 days!
If Budweiser can do eight different ads for a three hour game, McDonalds, the Milk federation, and the Royal Bank, should be able to do one different ad for every day of the Olympics. Seriously, we're supposed to watch an animated cow weight lifting for a cumulative time greater than the cumulative time of the weight lifting events? Give me a break. Fire your ad department and find someone with a little creativity.
You have 4 years to prepare something mildy not stupid to advertise your company.
The only standout so far has to be the Royal Bank. Their ads aren't too annoying. They do seem to really want us to know how much money they give to athletes. What a wonderful company. It seems to me that it would be easier to make people think you aren't a heartless company, simply by not foreclosing on widows and orphans, but maybe that's just me.
Here's a note to the CBC, stop accepting sole sponsers so that we can have a variety of commercials to watch. In the meantime, here is a site with the superbowl ads for the last six years.
-Gary Milner
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